Holden Steinberg

Los Angeles, CA

Creative Director and Google Women Techmaker recognized by Forbes who launched two startups ($4M+); designed campaigns for Neutrogena, J&J, and MGM

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Performance-driven UX designer and creative director with ten years of wide-ranging experience leading teams through end-to-end UX research, ideation, and design, to execute successful product launches. Excels at developing and growing a cohesive aesthetic vision for the brand and products while shaping products around user needs to create engaging and intuitive user interfaces.


Head of Design Eden 12/17 – Present San Francisco, CA

Eden is the full-stack solution for office management. Our mission is to create a better place to work for everyone.

  • Analyzed information architecture to gain a deeper understanding of technology, user goals, and behavior.

  • To alleviate the workload on engineering, I created a living style-guide for frontend elements and components for internal engineering use enabling rapid iteration on building the new dashboard.

  • Designed the new self serve dash on both the service provider side and the customer side.

  • Reduced strain on customer service by implementing chat, dynamic tips, and tricks and creating a self serve bidding system.

  • I preserved brand integrity while modernizing the look and feel t0 reflect the company’s new stage.

UX Director Stormpath 01/16 – 09/17 San Francisco, CA

Stormpath acquired by Okta, is the largest and most Complete Identity API that helps development teams implement secure, highly available user management, for simple or complex applications, with little custom code.

  • Built a user-centered design and front-end development team for the product department.

  • Analyzed complex design problems to gain deeper understanding of technology, user goals and behavior.

  • Created a living style-guide for front-end elements and components for internal engineering use.

  • Designed and developed the first landing page in line with new design guidelines.

  • Restructured key user flows to improve company product’s overall information architecture.

  • Preserved brand integrity throughout redesign of brand guidelines.

  • Defined and demonstrated best in class user experiences that reflected company IT standards.

Director of Product Design Skully 01/15 – 01/16 San Francisco, CA

SKULLY is pioneering advanced situational awareness technology for the Intelligent Transportation Systems (ITS) industry.

  • Advocated and launched a landing page delivery system to educate customers about the product’s complexities, as they track their shipment.

  • Built user interface, data visualizations and coded the welcome experience.

  • Conceptualized, planned and executed original designs for the mobile

Co-founder Adnuclues.io (formerly nearwoo) 02/11 – 02/14 Santa Monica, CA

Adnucleus is the largest cross-platform, audience targeting, media delivery engine.

  • Spearheaded the launch of the largest cross-platform, audience targeting, media delivery engine

  • Scaled to over 5K self-serve advertisers.

  • Raised 4.3 M in venture capital

Creative Director Appocalypse Interactive 2007 – 2011 Santa Monica, CA

As Creative Director at Appocalypse Interactive, I constructed campaigns and designs for companies such as Neutrogena, Johnson and Johnson, Amway, Duncan Heinz, and MGM.

  • Spearheaded marketing campaigns and designs for companies, such as Neutrogena, J&J, Heinz, and MGM.

  • Oversaw Fortune 500 projects from ideation to fruition, including branding, UX design, and front-end development.

  • Collaborated with advertising agencies to effectively communicate development realities to them and clients.

  • Redirected and focused project goals to achieve the desired goals and impact within the constraints of current technology

Mentor DesignLab 2015 – Present Remote

Design Lab is the First Mentor-led, online design education with a focus on quality and outcomes.

  • Mentor students online for their Design 101, UX Research & Strategy, and UX Interaction Design courses. Our mentor-driven online courses teach you the design skills you need to create stunning web and mobile products: UX, UI, and more.


BA Marketing & Pyschology University of Pennsylvania, Wharton 2002 – 2006 Philadelphia, PA

I have duel degree from Wharton for Marketing and the School of Arts and Sciences for Psychology. I focused on an experimental line study for, UPenn, the Psychology of Marketing.


Women Techmakers, Google
red herring top 100 companies in north america, red herring The Red Herring Top 100 award highlight the most exciting startups from Asia, Europe and the Americas.
SocalTech top 50 Founders, SocalTech The socalTECH 50 is aimed at identifying and highlighting the top 50 people in the technology industry
Forbes Female Founders To Watch:, Forbes Where are the women in tech starting companies? We took a look at the LATech and zeroed in on the following founders




UX Design and Dev


UX DesignFront-End DevDesignBrandingMarketingjQuery / JavaScriptNode.js / Bower / GruntAngularJSHTML5CSS3LESS / SassSemanticUIbootstrap